There are businesses who ‘get’ social media and there are those that don’t. Denny’s is a great example of a brand that gets it. They use humor to show they are more than 24-hour breakfasts. Other companies have embraced social to up their customer service. Here in Canada, think Telus on Twitter. What makes a company reap a good return investment on their social media efforts? They realize that it is more than a fun thing my niece or nephew can manage for us. Social for business takes not only time but a bit of strategic planning, goal setting and ensuring that the digital voice represents your brand in the best possible way.
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