What is Local SEO

Local SEO is just that.  Search engine optimization, based on location. For example, when you search for ‘best sushi restaurant’, Google would provide results that are nearest to you.  Local SEO is an effective way to market your business online – It helps businesses promote their products and services to local customers.  Here are a few ways that this works:

1. Google My Business

 If you’re not listed on Google, you’re missing out on a massive potential new business. Google My Business is a great marketing platform for businesses.  To get started Google My Business, simply go to Google My Business and type your business name and address into the search bar and follow the instructions.

2. Directory Listings 

The best way to develop links to your site is an appropriate directory that lists all or some of your pertinent information. (Name, Address, and Phone Number) information. Local listings include online directories such as Yellow Pages, Foursquare, 411, and Yelp. The more often your business information is found on the web with consistent information, the higher your visibility it will be.

3. Customers Reviews

Over 92 percent of consumers read online reviews to find local businesses and services and 60 percent of consumers judge a local business on its overall star rating before approaching that business. With so many people researching before making a purchase, it is vital to get positive reviews.

There are many ways to encourage people to post positive reviews.

Contact us today and tell us more about your SEO needs.

SEO Site Audit

The first step to increasing your site traffic, is a comprehensive audit.

No two companies are alike and neither will their digital strategies be the same either. To create a viable SEO strategy, you need to invest in a comprehensive website audit.

VanWhistle Media will create an overview of how your site is performing based on keyword and other site optimization indicators   We use tools such as Google Analytics, SEOptimizer, and our own agency branded seo tools to build a up clear picture of key issues including detailed insights and evaluations of your website’s code, file structure, on and off page content, the links pointing to your website, and your overall online marketing presence. We will find your top 5 search terms, on-page SEO errors, warnings, notices and any other issues we can find with content, page speed, page performance, duplicate content and much more.

What Makes Our SEO Audits Different?

When we do an audit, we are looking at more than numbers. We consider your own unique business model, growth goals, staff sizes and skill levels and more. This enables us to provide you with a strategy custom tailored to your company’s situation. Click here if you wish to learn more about the general marketing!

What you get with our SEO Audits

You will receive a comprehensive report of all the site issues we find and recommendations on how to fix them. We also include an online marketing and SEO strategic plan. We will make suggestions on how you should be marketing your business online and what you need to do to measurably improve your organic search rankings and get more leads and sales. Every audit we perform is customized to your business, but a typical SEO audit includes deliverables such as:

• Key metric identification – the data points you should use to measure future SEO success
• Keywords to identify high-value target keywords unique to your business
• Competitor analysis for up to 5 competitors
• Comprehensive evaluation of your site’s code, structure
• Page by page recommendations for 5-20 pages
• Keyword rank report for 500-1,000 target terms
• A local SEO and social media strategy
• Social Media marketing and SEO strategy suggestions

To learn how VanWhistle Media can help grow your business digitally, book a free 30 minute consultation with us today.