How can you be innovative, yet remain mainstream?
Focus on your brand. Innovate – Use your brand to differentiate yourself from other businesses. Do what no one else is doing. Use Google Trends to compare your brand to others. Be mainstream – Keep up with ideas, attitudes and activities that are regarded as dominant or conventional in your industry. Grow your brand originally, become established and stay relevant.
Focus on user experience. Innovate – In this industry, it’s not about your experience, it’s about the user’s experience. What matters is their time on your watch – dwell time, bounce rate, page views per visitor. Be mainstream – They expect a good product and service, something they’re familiar with made by someone they trust.
Focus on the future. Innovate – Creative entrants have an accurate ability to analyze consumer behavior and feed into a better, more interactive and personalized purchasing experience. Be Mainstream – Product and service infrastructure requires current design and integration, if everyone is going to use it often.