Pay Per Click (PPC) Management

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

• Relevant – You want to find targeted keywords that will lead to a higher PPC click-through rate, effective cost per click, and increased profits.
• Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search.
• Expansive – PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting. Consult with the best seo companies for small business