PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Relevant – You want to find targeted keywords that will lead to a higher PPC click-through rate, effective cost per click, and increased profits.
Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search.
Expansive – PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting. Consult with the best seo companies for small business
Increase Engagement through High Impact Video Advertising. Capture the attention of your target audience through high-impact video advertising.
Remarketing allows to you show ads to people who have visited your website or used your mobile app before.
Social advertising is an effective way to get consumers to engage with your message in a thoughtful and organic way and is quickly becoming an increasingly powerful player in the online advertising and marketing game.
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.